THE WHEAT GROUP, INC. specializes in the design, development, sales and distribution of accessories. Passionate about surfing and skateboarding, brothers Chad (CEO) and Kelly Grismer (President) founded the company within the walls of their San Diego beach front surf/skate shop to provide their consumers with additional accessories that the brands their store carried weren’t offering. The early product offerings quickly turned into a private label business as the brothers were now designing, developing and manufacturing accessories for nearly all of the brands that it used to sell in its stores. The company officially incorporated in 1994 as “The Wheat Group, Inc” when it entered into its first accessory license agreement. In 2000, third brother Bryan joined the company as the Chief Creative Officer/principal. Today, the company serves nearly every tier of retail distribution and proudly licenses the accessory categories for the: Hurley, Skullcandy and Modern Amusement brands. In addition, The Wheat Group, Inc. is a joint venture partner of the Puma brand for its accessory categories.
THE WHEAT GROUP, INC. has offices in San Diego, Minneapolis, Boston and a sourcing/development/quality assurance facility in Dongguan China and distributes to over 30 countries.